Recent Posts

What Can Orthopaedics Learn about Marketing from Plastic Surgery and Dentistry?

If you’re responsible for running an orthopaedic practice, you know you face a very different challenge in marketing your business than someone responsible for a plastic surgery or dentistry practice. That said, you have an opportunity to learn from these practices in terms of marketing. In general, plastic surgery and dentistry practices tend to take a much…

Real-Life Examples of Successful Healthcare Marketing Strategies (Case Studies)

The right online marketing strategy can make a big difference for your practice–it can improve your ranking in search results, which in turn can lead to more traffic to your website and increase your chances of being found by new patients. Healthcare marketing isn’t one-size-fits-all; to be successful, you have to assess your needs and choose…

Starter Kit for Marketing Your Orthopaedic Practice (+ Free Ebook)

When orthopaedic surgeons get the real benefit of treating their practice like a business, they are ready to charge ahead at full steam with online marketing. The question is, where should they start? Too many options can lead to decision-paralysis, so we like to help people cut through the noise. To establish an online presence…

How Sports Medicine Practices Can Benefit from Social Media

With the right approach, almost any medical practice can benefit from social media in some way. However, sports medicine practices in particular can gain a lot from an active social media presence. Social media and sports complement each other very well–both rely heavily on visuals. Sports medicine practices can use social media to their advantage…