ZocDoc.com for Physicians

ZocDoc.com was formed in 2007 to make it easier for patients to see physicians’ availability to be able to schedule an appointment. They also added on the option to review physicians so that patients are able to more easily find the provider that fit their needs.

The Basics

Can practices have a listing, or is the site just for physicians? ZocDoc only offers listings for individual physicians because of the appointment scheduling service.

Can physicians set up their own profiles? Physicians must partner with ZocDoc to be reviewed on the site.

Are patients required to create an account to leave a review? Yes.

Is there a cost for physicians / patients to use this site? ZocDoc is free for patients to use, but physicians must pay to be listed on the site.

How the Rating System Works

ZocDoc’s ratings are based on a 5-star system. Patients are asked to give an overall rating, as well as ratings on Bedside Manner and Wait Time. They may also provide written comments, and their first name and last initial, but are not required to do so.

ZocDoc is one of the only physician review sites that ties reviews to actual confirmed appointments. Patients can only leave a review for a physician if they have scheduled an appointment via the ZocDoc app. Once the appointment is over, the patient will receive an email from ZocDoc with a link to the survey.

How Physicians Can Use the Site

Physicians must pay to be listed on ZocDoc. The idea is that the physician will benefit because ZocDoc can help them fill open appointment slots by letting patients know what is available and giving patients the option of booking appointments after-hours.

Once you have joined ZocDoc, you can customize your profile by adding photos, specialties, insurance information, and availability for multiple locations. You can add as many office locations as needed. ZocDoc can sync with your practice’s software to easily display your availability on the calendar. Physicians can also make check-in paperwork available online, so patients can fill it out before the appointment. Patients receive email and text reminders when they book appointments through ZocDoc, decreasing the likelihood of no-shows.

ZocDoc does not make specific pricing information available online; you’ll need to contact them for more details.

Handling False Reviews

Physicians are not allowed to comment on ZocDoc reviews. Because patient reviews are tied to actual confirmed appointments, it is very rare that a review is fraudulent. However, ZocDoc does not allow reviews that contain profanity, personal information, or promotional content. They will remove reviews that make claims about the accuracy of the treatment and diagnosis, because ZocDoc is unable to verify whether or not these claims are factual. ZocDoc also prohibits reviews that discuss specific costs, because they believe that cost tends to reflect more on insurance providers than physicians. However, patients are able to say if they think the treatment was a good value for the cost.

Popularity in Search Results

We looked at a few different metrics to determine ZocDoc’s popularity in search results. First, we looked at the Alexa Score. The Alexa Score is a ranking of the most popular and highly-visited websites, based on the amount of traffic the site has. In the U.S., ZocDoc has an Alexa score of 1,593, meaning it is the 1,593rd most popular website in the country.

Next, we looked to Moz, an SEO software service, to determine the root domains linking to ZocDoc. This number tells us how many other websites are linking to ZocDoc. According to Moz, 264,556 other sites are linking to ZocDoc.

Finally, we turned to another SEMRush, another SEO tool, to get an estimate of the monthly organic traffic to the site. According to SEMRush, ZocDoc has about 1,400,000 organic visits per month. This number only includes visitors who found ZocDoc organically and does not include visits from paid search and advertising.

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