Content Marketing

Content Marketing

Our Approach to Content Marketing

Your medical practice is unique in many ways. Your content marketing package shouldn't be a carbon-copy of someone else's approach. At Mudbug Media, we look at every website as a new opportunity to get you the patients, pathologies, and procedures you need for your medical practice. After all, why have a website if it isn't getting patients in the door?

We offer two different content marketing packages to meet your practice’s needs. We also price our content writing on a per-article basis if you need more content than our basic plans.
Please contact us for details.

Specialties Package

Patients searching for a doctor want to know more about your specialties to see if your practice is the right fit. Give your patients more information about the services you offer and the conditions you treat and help them make an informed decision. Articles about your specialties give patients an idea of what to expect before they even walk in the door. Well-written, informative content is also an important factor in search engine ranking.

We recommend this package as a starting point if your website does not have any personalized content related to your specialties.

This package will serve as a foundation for patients to learn more about your practice and the services you offer. We start off with market research to determine which procedures and services patients are searching for the most. Once we have that information, we will review our findings with you and make recommendations for your specialties articles. Specialties articles are different from patient education in that they are personalized to your practice; they include information on how your practice performs a procedure, rather than just generalized information.

We will also create a Specialties page that will serve as an overview of all of the procedures and services offered at your practice. This page will serve as a starting point to help patients learn more about your practice and will include links to your specialties articles and/or patient education so that patients can learn more if they would like to.

Once all of your content has gone live, we will create a report to analyze your site traffic and keyword ranking since the content has gone live. This report includes a phone call to discuss our findings.

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Content Marketing Results

With the help of our Content Marketing packages, Dr. Greene is ranking first in the map listings for the keyword “knee/hip replacement Baton Rouge," and his page on knee replacement is ranking on the first page of organic search results, as well.


Screenshot of Dr. Greene's Google Ranking
Screenshot of Dr. Greene's Google Ranking

Recommended Next Step


Patient Engagement Package

If you already have content about your specialties, our Patient Engagement Package is a great way to add fresh content to your website. Give your patients tips on how to manage their conditions, prevent injuries, and stay healthy. Lifestyle blogs are full of “health tips,” but the information can be unreliable and incorrect. With your online content, you can be that trusted, reliable source of health information your patients want and need.

We work with you to identify topics that are relevant to your practice and your patients. You will be able to review all blog posts before they go live to ensure that they are consistent with your practice.

Once all of your content has gone live, we will create a report to analyze your site traffic and keyword ranking since the content has gone live. This report includes a phone call to discuss our findings.


Screenshot of Dr. Greene's Blog
Pricing Anchor

Pricing

Levels of Content Marketing

Specialties Package

$4500
Recommended First Step

Package Includes:

  • Market Research
  • One Specialties page
  • Four articles on the specialties of your choice
    (with option for additional articles)
  • One Report

Patient Engagement Package

$3000
Recommended Next Step

Package Includes:

  • Creation of Patient Engagement Landing Page
    (a page for previewing your Patient Engagement articles)
  • Four Posts
  • One Report

Ready to get started with Content Marketing?

Contact us now!