Digital Format

Frequently Asked Questions

What is "Digital Format"? | top |

Content in "Digital Format" is stored in a file that can be opened by a computer. Word documents, spreadsheets, .gif's, .jpeg's, etc. are all examples of digital formats. On the other hand, faxes, print-outs and hand-written notes are not digital formats.

Why do we need content in a digital format? | top |

Content in "Digital Format" is stored in a file that can be opened by a computer. Word documents, spreadsheets, .gif's, .jpeg's, etc. are all examples of digital formats. On the other hand, faxes, print-outs and hand-written notes are not digital formats.

What digital formats are best? | top |

The format used by the program that created the original file is the best digital format that you can provide to us. For example, if a logo was created with Adobe Photoshop, we request that you provide us with the ".psd" file generated by this program.

The following is a list of popular programs and some of the file types that they create:

  • Adobe Photoshop
    File Types: .psd, .png, .gif, .jpg, .tiff
  • Adobe Illustrator
    File Types: .ai, .eps
  • Adobe Fireworks
    File Types: .png
  • Quark XPress
    File Types: .qxd
  • Microsoft Word
    File Types: .doc, .rtf, .txt
  • Corel WordPerfect
    File Types: .wpd, .wkb
  • Microsoft Excel
    File Types: .xls, .csv
  • Microsoft PowerPoint
    File Types: .ppt
  • Microsoft Publisher
    File Types: .pub

What is DPI? Why do we request images and logos at 300 DPI? | top |

DPI is an abbreviation for dots per inch, a measurement of image resolution. The more dots per inch, the higher the image quality. Postcards and brochures can only be created from images with a minimum of 300 DPI. The DPI of an image cannot be increased after it has been created.

Why can't you just scan my forms and CV and put them on the website? | top |

When a form or CV is scanned, the resulting document is an image. Images take longer to download than ordinary text, it cannot be indexed by search engines, and the quality is often poor, much like a photocopy. Therefore, we do not recommend scanning documents for use on your website.